Audi strengthens its Q range in India with the launch of the performance-focused SQ8

The new Audi SQ8 arrives in India with 507 PS, 770 Nm of torque and a 0–100 km/h time of 4.1 seconds, priced at ₹1.77 crore (ex-showroom).

Audi India • New Launch

Audi Strengthens Its Q Range in India with the Launch of the SQ8

Audi India has introduced the new Audi SQ8, bringing V8 performance, premium luxury and everyday SUV practicality together in one of the most powerful new additions to its Q range.

Mumbai, 17 March 2026: Audi India has introduced the new Audi SQ8, further strengthening its Q range and expanding its high-performance SUV portfolio in India.

Positioned between the Audi Q8 and the more extreme RS Q8 Performance, the SQ8 is aimed at buyers seeking strong performance, everyday usability and premium luxury in one package. Audi has introduced the SUV at an introductory price of ₹1,77,72,000 (ex-showroom).

Power 507 PS

Torque 770 Nm

0–100 km/h 4.1 sec

Top Speed 250 km/h

A Powerful V8 at the Heart of the SQ8

The Audi SQ8 is powered by a 4.0-litre V8 TFSI petrol engine producing 373 kW, equivalent to 507 PS, along with 770 Nm of torque. The performance SUV can accelerate from 0 to 100 km/h in just 4.1 seconds and has an electronically limited top speed of 250 km/h.

Power is delivered through Audi’s quattro permanent all-wheel-drive system with a self-locking centre differential. The SUV also features adaptive air suspension sport, continuously adaptive damping and all-wheel steering to improve agility and high-speed stability.

Performance Meets Everyday Usability

The SQ8 combines serious V8 performance with the comfort, space and practicality expected from a flagship luxury SUV. Its advanced chassis technologies are designed to make the SUV feel agile at speed while maintaining refinement during long-distance journeys.

Bold Design with S-Specific Character

The SQ8 receives several design elements that distinguish it from the standard Q8. These include S-specific bumpers, a bold Singleframe grille, aluminium-look detailing and illuminated door sill trims featuring the S logo.

HD Matrix LED headlights with Audi laser light technology are another major highlight. The SUV also comes with a panoramic sunroof and frameless doors, enhancing its sporty coupé-SUV appearance.

S-Specific Styling

Performance-focused bumpers, bold design detailing and illuminated S door sill trims give the SQ8 a more distinctive and athletic appearance.

Advanced Lighting

HD Matrix LED headlights with Audi laser light technology deliver a highly advanced lighting setup designed for improved visibility and a distinctive visual signature.

Coupé-SUV Presence

Frameless doors, a panoramic sunroof and the SQ8’s sleek proportions combine practicality with a more dramatic grand touring character.

Audi Exclusive Options

Buyers can further personalise their SQ8 with optional Audi Exclusive exterior colours and additional customisation possibilities.

Available Exterior Colours

Mythos Black Daytona Grey Glacier White Ascari Blue Chilli Red Sakhir Gold Satellite Silver Waitomo Blue

A Luxury Cabin with Performance-Focused Details

Inside, the SQ8 combines advanced technology with a sportier cabin environment. Front sport seats with S embossing and Dinamica Frequency microfiber and leather upholstery are offered as standard.

The cabin features Audi Virtual Cockpit plus and MMI Navigation plus with MMI touch response. A flat-bottom sport contour leather steering wheel with multifunction controls and shift paddles adds to the driver-focused experience.

Buyers can also opt for sport seats plus with Valcona leather, along with seat heating, ventilation and front-seat massage functions.

Cockpit

Audi Virtual Cockpit Plus

A fully digital driver display delivers key driving and vehicle information in a highly configurable format.

Infotainment

MMI Navigation Plus

Audi’s advanced infotainment system with MMI touch response provides navigation, entertainment and vehicle controls.

Comfort

Optional Sport Seats Plus

Available Valcona leather upholstery, seat heating, ventilation and massage functions add another level of long-distance comfort.

Premium Sound and Advanced Technology

The Bang & Olufsen 3D Premium Sound System delivers an immersive audio experience through 17 speakers, a 16-channel amplifier and 730 watts of output.

Other notable features include 4-zone automatic climate control, wireless smartphone charging, 360-degree cameras, power-latching doors and an electrically operated luggage compartment.

The ambient lighting system offers up to 30 colour options, allowing owners to personalise the cabin atmosphere.

Speakers

The Bang & Olufsen 3D Premium Sound System uses 17 speakers to create an immersive cabin audio experience.

730

Watts of Output

A 16-channel amplifier provides up to 730 watts of audio output for powerful and detailed sound reproduction.

360°

Camera View

The 360-degree camera system provides greater visibility and convenience when manoeuvring the large performance SUV.

Ambient Colours

Up to 30 ambient lighting colour options allow owners to personalise the atmosphere inside the SQ8.

Safety and Driver Assistance

The Audi SQ8 comes equipped with a comprehensive range of safety and driver assistance technologies designed to support everyday driving and long-distance journeys.

Key Safety Technologies

Eight airbags
Cruise control with speed limiter
Audi Pre Sense Basic
Lane departure warning
Night vision assist
Head-up display

A New Choice for India’s Performance SUV Buyers

The new SQ8 gives Audi another strong offering in India’s high-performance luxury SUV segment. It delivers V8 performance and sharp driving dynamics while retaining the comfort, space and practicality expected from a premium SUV.

With a 0–100 km/h time of 4.1 seconds, 770 Nm of torque, advanced quattro all-wheel drive and a feature-rich luxury cabin, the Audi SQ8 sits as a compelling middle ground between the Q8 and the flagship RS Q8 Performance.

Final Verdict

The Audi SQ8 brings a distinctive proposition to India’s high-performance luxury SUV market. It combines a powerful twin-turbo V8, sophisticated quattro all-wheel drive, advanced chassis technology and a premium, technology-rich cabin in a package that remains practical enough for everyday use.

Positioned between the Audi Q8 and RS Q8 Performance, the SQ8 offers buyers a compelling balance of performance and luxury without moving to the most extreme end of the range.

The Audi SQ8 is now available in India at an introductory price of ₹1.7772 crore (ex-showroom), along with a 10-year complimentary Roadside Assistance package.

Starting Price: ₹1,77,72,000 (Ex-Showroom)